Health insurance in La Crosse County, Wisconsin
3 insurers sell 37 marketplace plans here, and 4.5% of under-65 residents have no coverage at all.
Source: CMS Marketplace Open Enrollment Public Use Files and US Census Small Area Health Insurance Estimates, 2026 release.
Who sells here, and how much choice that gives
3 insurers sell marketplace plans in La Crosse County, offering 37 plans between them, roughly 12 each. The number has not changed since the previous plan year.
Comparatively few people go uncovered
4.5% of La Crosse County's 94,808 under-65 residents have no health coverage — 4,258 people. That is below the Wisconsin rate of 6.4%, and puts La Crosse County in the bottom 10% of the 1,817 counties on this site (1807th).
How much the marketplace is used
4,679 La Crosse County residents selected a marketplace plan for 2026: 49 per thousand under-65 residents, 1598th of 1,817. That is under the 78 per thousand typical of published counties. 585 of them — 13% — were new rather than renewing.
La Crosse County against Wisconsin
La Crosse County is the 10th largest of the 12 Wisconsin counties we publish. Its uninsured rate runs 1.9 points lower than Wisconsin overall and its 3 insurers sit between the state's 1 and 5. Marketplace use is close to the Wisconsin rate.
| La Crosse County | Wisconsin | Published median | |
|---|---|---|---|
| Uninsured, under 65 | 4.5% | 6.4% | 9.9% |
| Insurers selling | 3 | 1–5 | 4 |
| Plans offered | 37 | — | 57 |
| Selections per 1,000 | 49 | 62 | 78 |
| New rather than renewing | 13% | 14% | 15% |
Counties of a similar size nearby
| County | Under 65 | Uninsured | Insurers | Plans |
|---|---|---|---|---|
| Sheboygan County | 91,659 | 5.8% | 3 | 31 |
| Eau Claire County | 86,185 | 5.9% | 3 | 34 |
| Washington County | 109,569 | 4.6% | 4 | 53 |
| Marathon County | 110,447 | 6.4% | 4 | 46 |
Washington County has 4 insurers against this county's 3 — a reminder that the county line, not the state line, is what decides your options.
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